Alan Spiegel Of 26MGMT Explains How To Get Brand Exposure Collaborating With Social Media Stars.
26MGMT isn’t just a talent management company. They’ve created an entirely new paradigm to promote and sustain the new breed of celebrity: social media stars.
Alan Spiegel is one of the partners at 26MGMT, a division of 26 Entertainment that manages social media and digital stars. Spiegel started out at a very young age in the real estate market, negotiating and syndicating large transactions and turning them into lucrative investment opportunities. His latest investment is the lives and careers of teen Internet stars; managing social and digital talent and helping build brands within each one of those talents.
Spiegel is on the leading edge of new talent management. He’s not just shopping out heartthrobs to the highest bidder. Working with his partners at 26MGMT, Spiegel is providing advice, education, training, and helping build the brands of his clients in a whole new way. The landscape is changing, and 26MGMT is sowing new seeds.
Here are some of Spiegel’s most valuable tips on how entrepreneurs can best engage with social media stars and garner their influence.