Author Archives: 26 Entertainment

Producer Kirk Shaw Pacts With 26 Studios

by Natalie Jarvey, The Hollywood Reporter

Shaw’s Odyssey Media will work with 26 Studios on a slate of projects.

New media company 26 Studios had inked a partnership with producer Kirk Shaw’s Odyssey Media for a slate of new projects.

Under the partnership, 26 Studios and the Vancouver-based production company and film financier will create and produce independent films, digital films and TV series.

The studio is a division of 26 Entertainment, which manages social media stars such as Bart Baker and Hayes Grier through its 26MGMT arm. Co-founders Steven Spiegel and Alan Spiegel have executive produced digital films The Outfield and Expelled.

Shaw (Jeepers Creepers III) will join the advisory board for 26 Studios, while 26 Entertainment co-founder Steven Spiegel will join the Odyssey board.

“We found the perfect partner in Odyssey Media and Kirk Shaw,” said Spiegel. “He is a forward-thinking luminary who we respect immensely. our respective visions instantly aligned, and we’re going to build an incredible platform for 26MGMT’s stable of talent to achieve incredible success on the big screen.”

Added Shaw: “I’m very excited to partner with 26 Entertainment and, perhaps more importantly, I’ve impressed my teenage daughter, Sophia, with her father potentially working with social media superstars. I don’t always listen to my kids, but when a teen waits with anticipation clutching her phone to watch the release of The Outfield the instant it’s available online, I couldn’t help but take notice.”

Alan Spiegel Of 26MGMT Featured on!

Alan Spiegel Of 26MGMT Explains How To Get Brand Exposure Collaborating With Social Media Stars.

26MGMT isn’t just a talent management company. They’ve created an entirely new paradigm to promote and sustain the new breed of celebrity: social media stars.

Alan Spiegel is one of the partners at 26MGMT, a division of 26 Entertainment that manages social media and digital stars. Spiegel started out at a very young age in the real estate market, negotiating and syndicating large transactions and turning them into lucrative investment opportunities. His latest investment is the lives and careers of teen Internet stars; managing social and digital talent and helping build brands within each one of those talents.

Spiegel is on the leading edge of new talent management. He’s not just shopping out heartthrobs to the highest bidder. Working with his partners at 26MGMT, Spiegel is providing advice, education, training, and helping build the brands of his clients in a whole new way. The landscape is changing, and 26MGMT is sowing new seeds.

Here are some of Spiegel’s most valuable tips on how entrepreneurs can best engage with social media stars and garner their influence.

Read the full interview!

26 Entertainment’s Internet Sensation Hayes Grier Joins “Dancing With The Stars” For Season 21

26 Entertainment announces internet sensation, Hayes Grier will join the 2015 season of “Dancing with the Stars.” This marks his first major appearance on a network television series. The season premieres Monday, September 14th at 8|7 c on ABC.

To break this big news, Hayes took to his very own Challenged app to deliver a personal video message alerting his millions of followers in the middle of the night. The word spread virally as the hashtag #HayesDWTS trended globally and he became one of the most talked-about competitors on this upcoming season – and It’s just the beginning.

Remaining one of the “Top 50” stars on Vine, Hayes has carved out an intensely loyal following of 4 million followers on the video network alone. Altogether his social imprint exceeds a devoted audience of over 11 million. Beyond cyberspace, Hayes has launched his own clothing line, “United XXVI” with trendy retail chain, Aeropstale, and has sold out tours with his brother Nash, getting up close and personal with fans everywhere.

About 26 Entertainment: 26 Entertainment is a multi-dimensional media and entertainment company encompassing talent management, branding, production, distribution, and delivering high-quality content across traditional and mobile platforms. With offices in both Los Angeles and New York, it has a bi-coastal foothold and is comprised of a team of passionate, professional, and personally devoted executives. The firm oversees some of the most influential social media celebrities. Among its clients are instantly recognizable names such as Bart Baker, Nash Grier, Hayes Grier, Aaron Carpenter, Twan Kuyper, and more. The reach of 26 Entertainment encompasses over 17 million YouTube subscribers, 33 million Instagram followers, 39 million Vine followers, and 19 million Twitter followers and counting.

Forbes: Vine Star Twan Kuyper Is The Future Of Influencer And Brand Collaboration

If you don’t know social media influencer Twan Kuyper’s name by now, you will very shortly. Through his Vine, Twitter, Instagram and SnapChat, Kuyper has skyrocketed to fame in the United States and his native Netherlands, gathering almost 2 million Vine followers in less than a year. His comedic Vines featuring his best friend Lele Pons and various other Vine comedians often go viral, grabbing hundreds of thousands of likes and 10 to 20 million loops per Vine on average.

Read the full interview:


“King of Parodies” Bart Baker Signs with CAA

/ Jun 30, 2015

YouTuber Bart Baker has signed with Creative Artists Agency (CAA) for representation in all areas. Billed as the “King of Music Video Parodies,” Baker has more than 6 million subscribers and nearly 1.6 billion views on YouTube.

Baker continues to be represented by Maker Studios and 26MGMT, the latter of which also reps Vine star Nash Grier.

A member of the Maker Studios multi-channel network since 2011, Baker regularly receives more than 2 million views daily on his YouTube channel, and has accumulated 675,000 followers on Instagram, 315,000 on Vine and 219,000 on Twitter, as well as  325,000 likes on Facebook. He recently launched a channel on Vessel.

Baker is a co-founder of The Challenged App, launched earlier this month on iOS, which enables individuals and organizations to start their own social media challenges and engage with brands and influencers to compete for prizes and raise money for charities. He also hosted the “CrashPad,” a talk/game/clip show hybrid that debuted in December, which was co-produced by Maker Studios and Drama 3/4, with videos provided by Jukin Media.

In addition to its extensive roster of film, TV and sports talent, CAA also represents a large contingent of digital native artists that collectively has more than 70 million subscribers and 10 billion views, including Baker’s fellow Maker Studios artists Timothy DeLaGhetto and Nice Peter and EpicLLOYD of “Epic Rap Battles of History.”

The agency’s list of influencers also includes Bethany Mota, Jenna Marbles, Jerome Jarre, Meghan Rienks (Meghanrosette), Charlie Puth, Kian Lawley, Mamrie Hart, Joe Penna (MysteryGuitarMan), Elliot Tebele & Elie Ballas (F*ck Jerry), Troy Sivan, Pentatonix, Josh Leyva, Boyce Avenue, sWooZie, The Janoskians, and JC Caylen.


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